The online banking world is not a enjoyable place. Complicated interfaces and static numbers are not made for a good customer experience.
Financial decision-making is driven by logic, but also by emotion and creative thinking. Banks should engage with their customers in the important field of financial management.
Virtual reality (VR) can help. We give people the control of their finances by let them actively model and experiment with them.
Money has become something virtual. Using vivid imagery, VR can trigger the left and right side of the brain. It can turn uninspiring numbers into a meaningful experience. More and more people lose track of their finances every day. Model actively and discover ways to invest or spend your money.
See your entire financial situation in another perspective
Finance micro- and macro-view at the same time
See where your money goes (follow visual money flows)
Set and check budgets
Play with „What-If-Scenarios“
Explore predictive investment proposals
Immersive Virtual Reality
Google CardBoard / Daydream Technology
Deploys on all major platforms (iOS / Android)
All transaction data, CI/CD styling and texts in XML / exchanged via APIs
Open banking compatibility
How can it be integrated?
CREALOGIX Presentation @ FinovateEurope 2017 in London
Download the ARCs Demo (available for Android only at present)
is an innovation prototype designed and developed in the CREALOGIX WowLab.
It shows the potential of VR to become a major touchpoint for customers to explore new finance products and services.