Digitisation changes the way customers interact with their banks. This changed customer behaviour, the intensive competition and diminishing margins present banks with ever more new challenges. We accept these challenges and support you with answers and solutions for digitisation. In this way the customer will also feel well looked after by you in the digital age.
Which strategy will help you understand the customer better?
Every banking customer is unique. To get to know them better every bank has already gathered a lot of information. Finance planer, budgets, etc. help when establishing this value. Recognising customer needs resulting from this and then categorising them helps you to understand the customer better and to be able to provide them individual offers. With its Campaigner module CREALOGIX offers a complete solution for addressing each customer individually.
How can customers be linked on a long-term basis?
Customers are becoming more sophisticated. Sectors such as e-commerce, tourism, music, etc. have taken a leading role and are a large component of contemporary digital life. The more digital services a bank can offer, the stronger customer loyalty becomes. Additional services such as Touch ID, financial planning and location-based services make the banking company more attractive. These convenience features increase the customer bond and lower the risk of customer drift.
How can mobile banking replace the desktop?
Most banks have at the moment some form of mobile app on offer. But most of them limit the offering to making those online banking products that are already available usable on mobile devices. The next generation of mobile applications is already in the starting blocks. Read more about our Mobile First solution.
How can normal transaction banking become a banking experience?
CREALOGIX focuses on each customer for the bank. We create a platform for the customer, from which they can get even more advantages using solutions from third-party providers. From real estate offers with suitable financing through to bonus and loyalty programmes from nearby supermarkets or e-commerce shops. Everything brought together in the Digital Banking Hub from CREALOGIX. You can also offer your customer an experience and accompany them on their digital journey.
Features in Engagement Banking
We know what influences banks and how the banking customer would like to conduct their banking in the future. With our features and topics we accompany banks on the way to digital change. We support you in any additional individual topic and features so you can be successful in the marketplace in the future.
Personal Finance Management
PFM is the new online banking. Customers want to manage their own finances. And they want to do so at any time, anywhere and with any available device. With PFM you offer your customers a transparent view of their finances. And there is something better. You get to know your customers. A 360° view of your customers is a perfect starting point for personal customer support – digitally, on site or in the branch.
A basis for good data analysis is an intelligent, anonymised summary of all relevant customer and transaction data from all channels (online banking, branches, cash machines, investment funds, etc.). With current and historical customer or transaction data we can analyse customer behaviour, needs and intentions and use these for further action (marketing campaigns).
Personalised Offers/Next Best Offer
The basis for personalised offers is an integrated view of the customer based on historic and current online and offline information. Your marketing campaigns can be managed in real time as a result. Through specific integration, interpretation and processing of all recordable and existing customer data/customer signals you can make individualised offers to your customers.
Digital communication will be even more important in the future, as the branch will be visited less and less often. For that reason secure and digital communication with your customers is the foundation of a good customer bond. From central PO boxes for bank documents and the exchange of personal messages, electronic safes and text and video chat through to co-browsing features, simple customer feedback and push notifications in banking apps. The customer must be able to get in contact with you simply from every end-device and via all channels.