Personal advice is a central component of asset management. Nevertheless, today’s wealthy private client is increasingly at home in the digital world and wants to be able to access information and advisory services at any time and any place.
The Private Banking Portal is the ideal platform for this, as it enables the advisor to pick up each wealth management client exactly where he or she stands in their digital everyday life. It relieves the burden on the advisor by automating routine tasks and, at the same time, strengthens customer loyalty because the customer can reach their advisor at any time via digital channels to exchange information.
Pre-digitalisation, only assets that the customer had at their own bank were frequently considered, whereas today one’s total assets are always in the foreground. In addition to money and securities assets with other institutions (think of multibanking), the Private Banking Portal also offers options for logging and monitoring real estate, investments and other assets.
Comprehensive asset analyses focus on the client and their investment needs, thereby increasing the willingness to record assets that have not yet been taken into account themselves, or to disclose further bank details.
The client’s asset situation can be viewed holistically, with the client able to maintain a constant overview of asset allocation and income flows. Long-term capital tied up, e.g. in real estate, can be compared with liquid assets, which enables sustainable and comprehensive financial planning. All aspects of a large asset are taken into account and prioritised: Investment, company, family, goals and wishes, customer visions, success… This helps advisors enter into a permanent dialogue with their clients and supports the partnership over generations in order to preserve and increase assets in the long term.
In contrast to most other portals, which only display the banking client’s status quo and retrospective analyses, the CREALOGIX Private Banking Portal provides a glimpse into the future. On the basis of economic framework data and other external and internal information, the solution is able to forecast future developments and present-day scenarios. The customer’s own assumptions are also taken into account.
Private banking clients often have extensive portfolios covering various assets. It can be a difficult process to keep track of them. Nevertheless, the client wants their portfolio to be reviewed in accordance with the agreed objectives.
The Private Banking Portal therefore enables them to filter and cluster their assets according to any criteria. In this way, the client can always keep a close eye on their portfolio and how it is developing, and/or have their advisor at the bank regularly check it against the agreed objectives. If a deviation is detected, the client is immediately informed and then receives concrete proposals for solutions.