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ux

User Experience

Create a compelling customer experience across all touch points, right down to a consistent experience across the digital estate. CREALOGIX provides all the tools, materials, guidance and standards you need for easy and fast front-end design and delivery.

A unified user experience

We know that you’re focused on delivering value for customers and part of that is implementing an easy-to-use, engaging and consistent user experience (UX) for any customer on any device.

 

All the digital touchpoints in the customer journey can be unified to create an intelligent and hyper-personalised user experience.

 

Our UX principles enable design and delivery teams to collaborate effectively to build compelling and consistent UX in less time and at reduced cost, combining ease-of-use with ultra-fast, low-code productivity.

 

This means the delivery of a best-in-class user experience that maximises cost and efficiency, speeds time to market for multi-channel digital products and ensures the highest levels of user engagement, satisfaction and retention.

A consistent approach to user experience

Understanding the principles of UX design demonstrate why digital UX enhances the customer experience:

Testing

 

Qualitative user testing is a crucial part of validating concepts and usability of interactions

Collaboration

 

Collaboration can range from design workshops to co-creation methods, as well as remote or on-site sessions

Validation

 

Designs can be easily validated with engineering, which can save time, development effort and cost

How CREALOGIX enables great UX

Two framework solutions incorporated into CREALOGIX Digital Hub are designed to enable and enhance user experience:

 

CREALOGIX User Experience Framework optimises the digital user experience of your customers. It supports the rapid integration of multiple services and enables you to provide the solutions you need to fully engage with them.

 

With the framework, you can design, test and deliver applications easily and rapidly, customise and personalise your front-end systems and achieve faster time to market for your digital banking and wealth management services.

 

A built-in Software Development Kit allows you to build your own widgets and integrate new components easily and seamlessly, ensuring user-friendly interfaces and fast-reacting and responsive web apps on all devices, with relevant information tailored to each customer.

Benefits of CREALOGIX User Experience Framework

Flexibility

 

Increase delivery power by using tools in your own development teams, or with partners

Speed

 

Increase the speed of developing, adjusting and deploying front-end using predefined components and layouts

Ease of development

 

Leverage front-end tools and take advantage of drag-and-drop WYSIWYG capabilities

CREALOGIX Mobile Application Platform enables you to provide your customers with fast and easy mobile access to banking and wealth management information, anytime, anywhere.

 

The platform provides a flexible route to all your mobile banking transactions, web applications and native apps, which can be integrated flexibly and seamlessly. This means you can engage more effectively with today’s smartphone users – flexibly and securely.

 

In addition, the CREALOGIX Mobile Application Platform allows you to select the features you want to provide to your customers via the app. These are available as standard plug-ins – for example a smartphone camera can be used as a payment feature, enabling your customers to easily scan a QR code.

Key Benefits of implementing CREALOGIX UXF to improve user experience

Improve UX by up to
20
%
Reduce churn by
66
%
Increase income by
15
%
Increase profit by
10
%

Our customers

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