Omnichannel digital banking solutions
In addition to the platform, CREALOGIX provides solutions for many different segments of financial activity. Starting with regular products and financial practices, our solutions are flexible, allowing for specific bank management processes, brands and products to be completely customised. Omnichannel digital banking can also be extended to meet out-of-the-box catalogue requirements not typically taken into consideration.
Our products focus not only on what the financial entity is offering to its customers, and how, but also on the tools bank staff require for efficient overall management.
CREALOGIX
SME Banking Platform
SMEs deserve tailor-made financial solutions in the digital banking world. Between the personalisation, immediacy and ubiquity of Retail Banking and the robustness, control and productivity of Corporate Banking, we provide a digital banking solution for SMEs, offering a full range of services that SMEs of all sizes can easily manage.
CREALOGIX
Corporate Banking Platform
A comprehensive, flexible platform that supports the needs of Corporate Banking regardless of organisation complexity or transaction volume, our solution provides a full stack of digital services where corporate policy compliance and efficiency are key factors.
The CREALOGIX Corporate Banking Platform is being used by some of the largest corporations worldwide
Omnichannel
Focusing on boosting customer relationships and the development of new channels in a digital world, we provide a set of orchestrated components designed to meet the challenges posed by modern business architecture, which increasingly tilted towards where customer interactions take place.
Accessing financial services through digital channels is no longer the key objective; an active customer management is required, one that is increasingly autonomous and efficient.
Functionality
Organisations are omnichannel, and flexibility is key. To enable the effective deployment of omnichannel solutions, the digital banking solution provides the functional components required to deliver a financial services provision model that can be integrated into the management platform. The result: sharper focus on the customer and partner interactions.
Architecture
Solid, scalable and flexible architecture targeted to efficient operations management. Designed along the core principles of being an open system, cloud-ready, and offering managed interactions with bank ecosystems.
Front-end platform
- Based on well-known frameworks like angular and ionic, focusing on enhancing customer experience whatever the channel
- Technology to boost creativity rather than limit it
Back-end platform
- Based on open standards and designed on a micro-services architecture pattern, allowing different deployment strategies – including cloud- and amortising infrastructure investment
- Pushing efficient and simpler operations management
Channels
Mobile first, then online. Each channel, process and transaction is unique: one single process version needs to be delivered but adapted to the channel singularities.
Unlike common architecture and practices, CREALOGIX allows you to deploy new digital channels or integrate existing ones – attended or not – by considering the differential factors of each financial institution and the required personalisation by each customer.
Mobile
Smartphones are the most popular channel of choice for services and contents access. Financial services are no exception. Keeping pace with the technological advances of smartphones, software systems and content management providers remains a big challenge for mobile banking providers.
Online
Accessing content and services through a browser is a daily, intuitive habit for most. Driving innovation, offering frictionless interactions of the more complex processes, or balancing usability and accessibility, are some of the key challenges to be addressed.
Smart watch
Manufacturers’ continuous innovation makes it possible for smart watches and similar devices to act as feasible channels for accessing financial services. It’s a value-added proposition for certain customer segments: customer experience and financial products can be adapted to device specifics, but common processes and management remain.
Digital banking assistant
Frictionless interaction is one of the main challenges for non-attended channels. By interacting with a financial institution by means of a smart, non-attended channel using natural language, customer satisfaction and entity efficiency can be drastically improved.
Attended
Channel availability is wider than ever: new channels coexist with traditional ones, such as call centres. To provide bank employees with the relevant information about customer interactions regardless of channel results in better and more efficient customer experience and brand image.
Integrated security
Designed according to market best practices and recommendations like OWASP and OAuth protocol
Security managed transversally across platform and components
Different integration options with corporate security components and tools, SSO implementation being granted
Easy integration of different authentication methods such as physical or virtual tokens, biometrics, or OTP
Authentication methods orchestrated in order to implement different authentication levels that meet regulations and corporate policies
Policies of MFA, OTP or xTAN are efficiently deployed and personalised
Data-driven management
Every time a customer interaction with the financial entity occurs, new data is generated. Data-added value is significant when customers are well managed and fell confident in taking proactive steps – actionable insights – towards business objectives driven by data and their context.
Information and conclusions obtained from data analysis is time-sensitive: valuable information now can become worthless just a few hours later. This fact, and the high quantity of data generated by one single customer in their daily interaction with the bank, make the deployment of specific management tools necessary.