Personal advice is a fundamental aspect of private banking. Nevertheless, today’s private banking customers are increasingly comfortable in the digital world and like to be able to access information and advisory services any time, anywhere.
This makes the Private Banking Portal the ideal platform, as it enables advisers to get in touch with their private banking customers wherever they may be. It helps advisers by automating routine tasks and at the same time strengthens the connection with customers, as they can reach their adviser at any time through digital channels and exchange views.
In the past, only the assets customers held at a particular bank were considered, whereas nowadays their assets as a whole are paramount. Alongside financial and security assets held at other institutions (here, think multibanking), the Private Banking Portal also allows real estate, shares and other assets to be taken into account.
Comprehensive asset analyses place the customer and their needs in focus and therefore raise the willingness to include assets not yet considered or reveal further banking relationships.
All needs are considered as a whole. Customers who have significant real estate assets, for example, will be shown deficiencies in their liquidity, while those with high incomes will be shown the importance of safeguarding their position.
USP: the entire asset portfolio at a glance
What will it look like if I follow my adviser’s recommendations? How will my asset structure change if I invest two million in a house? How will my income change?
A look into the future
Unlike most other portals, which only show the current situation and offer retrospective analyses, the CREALOGIX Private Banking Portal offers a look into the future. Based on economic data and large amounts of external and internal information, the solution is able to generate forecasts on future developments. As such, customers’ own views are also taken into account.
Do I have to work until I’m 67? For many, enjoying early retirement is a lifelong dream. Private banking customers often have the means and the opportunity to make this dream a reality. To balance this dream with reality, customers can easily use a slider to specify the desired retirement age and have the financial effects calculated in the Private Banking Portal. The result can then help their adviser to develop recommended actions based on the stated goals.
Private banking customers often have extensive portfolios with several positions. In such cases, it is hard to maintain an overview. Despite this, customers want to know whether their assets are affected by current events in world politics, for example.
The Private Banking Portal allows customers to filter and group their assets according to popular criteria. By way of example, they can filter by all investments in the American steel industry. The filtered result can then be linked to an asset analysis of their choosing and pinned to the dashboard. The process can be repeated as many times as desired, ensuring a highly individual set of widgets can be generated.