CREALOGIX’s new banking app "Gravity" has been shortlisted for this year's "Digital Innovation of the Year" Award of the SwissICT Association. Gravity enables banking customers to take control of their financial portfolio in a single, easy-to-use app. This includes analytics and next-generation technologies, such as advanced aggregation, integrated directly into the customer experience. With the addition of Artificial Intelligence (AI) as well as Gamification, "Gravity" is specifically designed to meet the needs of millennials.
Maryam Danesh-Kajouri, Head of Global Product Marketing at CREALOGIX, says:
"Customers expect more from their bank today; they need real-time information about all their finances directly on their smartphone. It's nice to see that our app technology has proven itself to the judges of the SwissICT Digital Innovation of the Year Award. We look forward to the award show and are convinced that Gravity will bring everything for the win."
At this year's “FinovateEurope” fintech conference in London, around 1,200 participants voted Gravity as the "Best of Show" product. FinovateEurope annually presents the best innovations for the banking and technology sector. Special emphasis was given on the intuitive platform and the elegant user interface with practical recommendations for the customer. Gravity is revolutionizing engagement with the primary bank and increasing customer satisfaction. Public APIs aggregate all aspects of the client's financial portfolio, including second-party and even insurance. This allows Gravity customers to fully evaluate and easily manage their finances on a single platform.
The "Digital Innovation of The Year" category honors Switzerland's most innovative digital project. The board of judges is presided over by management consultant Lukas Bär. Other members include National Councillor Franz Grüter and Geri Moll, Member of the Board of the Noser Group.
About Gravity
CREALOGIX's “Gravity” app breaks new ground with its intuitive and easy-to-use self-service insights application. The platform, equipped with an elegant user interface, actionable advice and customer satisfaction alerts, is an integral part of the Bank of the Future. With the advanced aggregation of APIs, users are able to control every aspect of their financial life on one platform. From insurance to second-bank savings accounts, Gravity helps users effectively manage their finances to increase customer satisfaction and loyalty. Gravity will ultimately reduce customer churn and increase market share among new, first-time bank customers.
