The Swiss Fintech CREALOGIX launched their latest banking app “Gravity” at this year’s FinovateEurope in London. The single, user-friendly insights platform enables banking customers to take control of their financial portfolio. The app integrates analytics and next-generation technology, such as advanced aggregation, directly into the customer experience. Continuing the Digital Banking Specialist’s success from last year, thanks to the innovative application the company was honoured with the Best of Show Award, voted for by the audience.
Competing with over 70 other representatives from the Fintech industry, the 1400 attendees highlighted Gravity as a Best of Show product. Voters were impressed by the intuitive self-service insights platform; noting its elegant user-interface and the actionable advice available to the customer. Through this, Gravity revolutionises engagement with the primary bank and improves user satisfaction. Its advanced API aggregation of every aspect of the customer’s financial portfolio grants user’s complete valuation and control of all their finances on a single platform. Comment by the organisers of FinovateEurope, the app was geared toward the needs of millennials — leveraging Artificial Intelligence (AI) and gamification.
Jo Howes, Commercial Director of CREALOGIX UK, says:
"From insurance to savings accounts with second banks, Gravity supports users to manage their finances more effectively, improving the customer experience and increasing loyalty. Gravity will ultimately decrease customer churn and increase market share with new, first-time banking customers. We are thrilled the Finovate attendees were impressed by this technology and look forward to taking it to market."
FinovateEurope brings together every year the best in innovation from the banking and technology sectors. It is taking place at the ExCel London and continues until 9th March 2018. More information on: https://finance.knect365.com/finovateeurope/
