The partners CREALOGIX and Bühler were awarded for their training program "ChocoGenius" with the Brandon Hall Group Gold Award in the category "Best Customer Training Program". This coveted award recognizes the interactive approach through video courses: Complex learning content is made tangible to chocolate line operators through a coach and simulated real-life situations. The cloud-based solution enables consistent knowledge transfer, leads to more efficient troubleshooting and ultimately to improved, sustainable product quality in chocolate production.
Bühler’s goal was to give its line employees of customers easy access to its state-of-the-art chocolate production machines. Together with the specialist CREALOGIX, the technology group has developed the comprehensive and user-friendly training program "ChocoGenius". The Brandon Hall Excellence Awards in Learning awarded both companies the Gold Award in the category "Best Customer Training Program" for their solution. The service is part of a blended learning approach that combines web-based courses with face-to-face training at Bühler or at the customer's site.
“Joe” knows it all
On tablets and desktops, videos with Coach "Joe" give every new machine operator a personal introduction to his field of activity. In addition, the interactive recording style visualises complex processes with animations and diagrams. With virtual trial-and-error scenarios, machine operators exercise best practice procedures and find support for troubleshooting.
Marcos Bobzin, product manager Consumer Foods at Bühler, says:
"The training accompanies machines of the entire production line and provides the basic principles in the art of chocolate making – thanks to the cloud solution everywhere and at user’s own pace. In this way, employees not only know what to do and how to get there, but they also know why."
Second gold for CREALOGIX
Urs Widmer, Senior Vice President Digital Learning at CREALOGIX, says:
"The second time in a row that Brandon Hall has awarded us gold underlines the innovative and unique character of our solutions. The training feels personal and encourages employees to get involved in the scenarios, make decisions and see the consequences. This type of training and awareness raising leads to efficient knowledge transfer and ultimately to improved product quality throughout the entire company."
Why ChocoGenius gained the upper hand
A panel of experienced, independent industry experts, senior analysts and executives of the Brandon Hall Group evaluated vendors and product solutions based on the following criteria: What is the product's groundbreaking innovation? What makes the product unique and how does it differ from competing solutions? Which problem does the product solve and/or which needs does it satisfy? What benefits can customers expect when they use this solution? Those were the yardsticks for ChocoGenius, and the joint solution from CREALOGIX and Bühler proved to come up with the best answers.
