Success Story Helaba Landesbank
CREALOGIX worked with Helaba Landesbank, Hessen and Thuringia (Germany), and IT services partner adesso, to launch a new digital banking portal for real estate and corporate clients. Through an intuitive dashboard, business banking customers are able to gain a complete view of their financials and account data. Customers can send and receive secure communications within a unified user experience, benefiting from an efficient and value-adding new channel in their relationship with Helaba.
Helaba embarked on an ambitious digital transformation strategy, starting in 2016. A priority was to provide a comprehensive digital banking channel for customers that simplified access to existing digital products and interfaces within a consistently designed user experience. Information for customers needed to be unified into an always-available, on-demand resource.
Digital customer portal for real estate and corporate clients. The Helaba customer portal was set up with the CREALOGIX front end and integrated with a large number of different banking back office systems by service partner adesso. Corporate banking customers who have a complex array of banking services now enjoy an intuitive and consistent overview of all their investments, loans, accounts, and derivatives. Instead of waiting for bank communications or requesting information on the phone or in branch, customers now have all the details they need at their fingertips.
Customers have given very positive feedback, welcoming the new digital functionality provided and noting both the ease of use and performance in day-to-day banking tasks. Helaba has successfully enhanced its brand recognition in Germany as a pioneer in digital banking for business customers.
Helaba is pursuing an agile approach to expanding its offerings further, incorporating direct customer feedback from the first releases. Helaba continues to work with CREALOGIX to develop the customer portal and roll out innovative digital banking features.