SME activity in most national economies is vast and often highly customer-specific, with specialised financial behaviours and requirements. Diversity is probably the best qualifier for these SMEs, from the self-employed to medium-sized enterprises with complex organisations. SME customers act in a highly competitive landscape where they need to make dynamic decisions on how to run their business on a daily basis to proactively meet their clients’ needs. Which is why they require flexible financial services to solve a myriad of different needs – a real challenge for every financial institution. CREALOGIX helps banks to meet these challenges with its up-to-date flexible platform-based solutions.
In the digital world, convenience and cost reduction both for SMEs and banks are vital factors. Digital channels are one of the most convenient ways to form strong relationships between SME customers and their bank. Fot both, time management is highly significant. While striving for efficiency and flexibility, banks need to offer a personal service by optimising the time that their SME customers spend on their digital channels. They need a new relationship model that combines engaging customer experiences and efficient financial tools that improve this attractive customer segment – an objective that can only be attained by focusing on the pain-points of SMEs and delivering innovative and customised digital solutions to them.
It’s not only about providing a full-range of transactions in a digital world; it’s about generating engagement with your brand by providing suitable tools that are able to satisfy financial needs and offer an engaging customer experience, regardless of the channel.